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The Festival Series- Betsson Group Joining in Full Force!

The Festival Series- Betsson Group Joining in Full Force!

The Festival Series and Betsson Group will join forces towards the next live event of The Festival Series in Bratislava at the end of November. Betsson Group is one of the largest companies in the iGaming industry in Europe. With brands such as Betsafe, Betsson, NordicBet, Guts, StarCasino and JallaCasino.se, they have been standing their ground in the ultimate competitive industry of iGaming for over six decades. Owned by Betsson AB, and listed on Nasdaq Stockholm, they will now back up The Festival Series with full force.

It was already possible to qualify yourself for Bratislava through Guts, but now they will add other brands such as NordicBet, Betsafe, and Betsson as well in the mix. We are very grateful for the opportunity and will welcome players from the Betsson Group brands with open arms on November 27th in the capital city of Slovakia! Let’s dive a bit deeper into the history of the brands joining our cruise ship towards Bratislava: NordicBet, Betsafe, and Betsson.


One of the European largest Online Betting Providers, Betsson, with over 50 years of experience, switched to the iPoker network in 2020, due to the closure of MicroGaming. Today, Betsson is one of Europe’s largest online poker operators and has very decent playing fields. Only as of 2004, they entered the online poker world, and from the get-go, they have been a very reliable player in the industry. With great software available, and many Scandinavians on board, they are a true gem to today’s poker. Not only poker but also casino games and sports betting are available to anyone eligible to play on Betsson.


NordicBet is a skin of the Betsson Group, providing its services to Norway, Sweden, and Finland. Launched as a bookmaker initially in 2002, they entered the poker market in 2009. As of 2012, when Betsson AB bought the brand, they are part of the Betsson Group. Together with Betsson, they moved from MicroGaming to the iPoker network in 2020. Not only can you enjoy poker games at NordicBet, but you can also play casino games.


Betsafe saw the light in 2006 and roughly five years later it was Betsson Group who added the online poker giant of Denmark and Norway to its assortment. Although the Danish market was withdrawn in 2020, numerous of players spend their grinding time daily on Betsafe. With an electric welcome bonus and big players pool, and also backed up by the iPoker software.

Jostein Grødum, Head of Poker at Betsson Group

‘’Betsson Group has been part of The Festival Series from the start, through our Guts brand, but now it was the perfect time to add more of our brands to this poker tour with the addition of the Betsson, Betsafe and NordicBet brands. You can now qualify for The Festival with either of our brands, through our Live Pass promotion and satellites, and feeder tournaments running daily. Betsson Group has the customer in focus, with award winner customer service, fast payment solutions and a vast offering in games across all products.’’

Bright future

With 100 days left to qualify for one of the most entertaining stops in The Festival Series history, getting yourself a package through a majestic number of operators is now possible. Almost every European country is in the mix, and when talking about the mix, we talk about mixed games extravaganza! The Festival Series has an action-packed schedule with all the poker formats your heart desires. Owner and founder of The Festival Series Martin ‘Franke’ von Zweigbergk is super excited to have Betsson Group on board and cannot wait to move mountains towards the future! When asking the Head of Poker at Betsson Group, Jostein Grødum, about our great farmer of the North, he said the following: ‘’Franke is no stranger to us and we've collaborated many times for poker live events around Europe. His laughter can be heard all across the town when an event is taking place and his events are always top-notch.’’

Jostein Grødum - Head of Poker Betsson Group